what defines a story? Changes, significant moments and ENDINGS. Psychological present is 3 seconds long … most moments are completely ignored by the remembering self. Yet this is our life. A difference between the experiencing self and the remembering self, with the remembering self dominant.

The difference is in the handling of Time. Time is the critical variable yet – it has very little impact on the story. Choose between memories not experiences. We think about the future as anticipated memories. – Nobel prize-winning econo-psychologist, Danny Kahneman.