evolution of the book
Penguin has plans for the iPad, and they go beyond the epub format.
“We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we’re now talking about.
“So for the time being at least we’ll be creating a lot of our content as applications, for sale on app stores and HTML, rather than in ebooks. The definition of the book itself is up for grabs.”
our memory tells us stories …
what defines a story? Changes, significant moments and ENDINGS. Psychological present is 3 seconds long … most moments are completely ignored by the remembering self. Yet this is our life. A difference between the experiencing self and the remembering self, with the remembering self dominant.
The difference is in the handling of Time. Time is the critical variable yet – it has very little impact on the story. Choose between memories not experiences. We think about the future as anticipated memories. – Nobel prize-winning econo-psychologist, Danny Kahneman.
i hate spam (NASDAQ: WBSN)
Carl Leonard, security research manager at Websense.
“To embrace social networks like Google Buzz safely, businesses need to protect themselves and their employees with a security solution that keeps up with constantly changing web content in real time.”
The security firm said Web 2.0 sites allowing user-generated content are a top target for cybercriminals and spammers, and research revealed that 95 percent of user-generated comments to blogs, chat rooms and message boards are spam or malicious.
Furthermore, during the second half of the year, 81 percent of emails contained a malicious link.
“Today’s emerging threats often evade traditional antivirus and security solutions, demonstrating the need for unified Web, data and email security. With the right support, web 2.0 opens up a host of new opportunities which can deliver real business benefits.”
Websense is advising web users to use caution when clicking on unknown links. It also revealed it hopes Google is prepared to deal with the volume of spam it is bound to see on the new service.
forget the movie, watch the titles
Kyle Cooper single-handedly invigorated title design with his titles for Seven. If there’s a great title sequence, chances are Kyle and Prologue or Imaginary Forces developed it. edgeX studio, where I was a partner, used his inspiration in our own short form motion graphics and video.
Can’t figure out how to embed this from vimeo(?)
Found on Art of the Title.
Adobe AIR
AIR release 2 is Adobe’s rich media app that blends the web experience and the local experience, creating applications that are 100% platform independent. For an example, the New York Times Reader actually makes me want to read a newspaper again. Think iPad and mobile phone development.
awe, the most effective emotion
what makes people share articles they read with others?
They’re seeking emotional communion, Dr. Berger said. “Emotion in general leads to transmission, and awe is quite a strong emotion,” he said. “If I’ve just read this story that changes the way I understand the world and myself, I want to talk to others about what it means. I want to proselytize and share the feeling of awe. If you read the article and feel the same emotion, it will bring us closer together.”
hit the mark with appropriately zingy text.
article on alistapart.com about how to not only provide information but to influence a decision. make the traditional “call to action” zingy. great example from It’s YOUR (Sex) Life, a campaign sponsored by MTV and the Kaiser Family Foundation.
10 Googly principles
what Google does really, really well. and so should you.
10 Googly principles
credit: visual economics